Difference between revisions of "Neutrogena"
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*[http://www.variety.com/article/VR1117967249.html?categoryId=18&cs=1 Variety.com] | *[http://www.variety.com/article/VR1117967249.html?categoryId=18&cs=1 Variety.com] | ||
*[http://www.cinematical.com/2007/06/20/lonelygirl15-now-has-marketing-deal/ Cinematical.com] | *[http://www.cinematical.com/2007/06/20/lonelygirl15-now-has-marketing-deal/ Cinematical.com] | ||
Latest revision as of 01:14, 11 January 2008
On June 19, 2007, it was announced that Neutrogena and lonelygirl15 had struck an innovative promotional deal. A new character would be written into the script as an employee of Neutrogena. This deal was reached after CAA approached Neutrogena to propose a tie-in between their cosmetic products and the show. According to the article in Variety which first broke the story, the new character will be "a 22-year-old scientist who helps the series' lead characters create a serum in order to thwart an evil org known as the Order." This character is Spencer Gilman.
